BRIEF INSPIRATIONS

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IDENTITY ISSUE

“The UAE identity has been lost. We have to know what we have to build on it; not only by conserving sites and buildings, but by reflecting the spirit of traditional architecture and local character in contemporary architecture and planning.”

“we are our people, and if we don’t do anything to save our cultures and beliefs THEN WHO WILL!?
Every day there is a new article coming in the papers about EMARATY IDENTITY, but it hasn’t been the BUZZ for us young nationals, were too busy shopping, playing computer games in internet cafes to actually do something.
We need to make a difference as the new young generation of our time. We need to make a difference not for others, but for ourselves.”

FACTS

Gold
“It has been estimated that there is enough gold sitting in bank vaults to sustain the demands of the fine jewelry industry for a few decades.”

“There is enough gold above ground (already mined) to satisfy all demands of the jewelry industry for the next 50 years. Much of it sits in bank vaults and in the form of old and unused jewelry.”

Metal content in e-waste
“The Falconbridge Ltd estimated that, in 1 metric ton of obsolete cell phones (exclusive of batteries), the average copper content was 140 kilograms; silver, 3.14 kilograms; gold, 300 grams; palladium, 130 grams; and platinum, 3 grams”

Based on all of these inspirations, I wanted my master senior project to use the skills I have gained to highlight the existing issues, to touch different aspects of my city. I have always aimed for a talent that would serve my identity, my culture, my people, my society, and my land, so yes that is my vision; it is the image I want my project to cast back for me as a designer.

I studied my city, Dubai from various angles, I wanted a strong area to reflect my concept from, I want an audience who would passionately address my message and support my idea. In the same time, I wanted to work in an area that I am spirited in, where I can put my heart into it and work hard to give my best. Therefore, I had settled in the fashion sector, where I wish I would slog in passionately perfect.

The fashion industry in Dubai covers a massive area in the local market, which is significantly strong and active, and I believe it’s a rich powerful angle of the city to address my message from. Its audience has difference age groups, yet women dominate the greatest piece of the customers’ pie. Nevertheless, the fashion area is very westernized by its trend, and it doesn’t reflect any of the local cultural traits or heritage, which has a great influence in building a gap between a nation and its own identity. Our outfits and appearance define us, reflect out personalities, and address our beliefs, what we wear is who we are!

Therefore, I had chosen to design a jewelry line, targeting the women of our society, our today’s and tomorrow’s mothers, our generation raiser, to be the ones who I chose to adorn by the artistry of our mother language, to be the ones who support my idea, send my message, and create a positive impact on our society.

Through my plan, as from a global prospective, I would like to consider the economic crisis that we are facing, along with the environmental issues that keep on rising.  As from local prospective, I would like mainly to consider the issue of lost identity that we are facing nowadays, with the uncontrollable invasion of the westernized wind into our societies. Last but not least, I would like to support the new movement of green business, and enlighten people of the environmental issues. For all of the above, I decided to design Hams Al Bareeq (Glare’s Whisper) jewelry line.