Branding

NAME
Hams Al Bareeq is an Arabic translation of “glare’s whisper”. As for glare, I refer to the jewelry piece, & as the whisper I refer to the positive messages I aim to address through my jewelry line. In term of the design of the logo, I wanted to reflect an Arabic touch above all, aside with a musical & feminine approach as well, which would reflect the concept of the business.

TAGLINE
Sustainable Arabic Jewelry
STYLE (LOOK AND FEEL)
Arabic
Feminine
Environmental

TYPOGRAPHY
English
ITC Zapf Chancery

TYPE

Arabic
AXtFAten

TYPEA

COLOR
I have chosen a color scheme based on 3 color shades,

1) Purple which symbolizes: Royalty, magic, & mystery.
& it has been advised to add some purple shades in your life:
•   To boost your imagination to the most.
•   To get to the state of re-balance your life.
•   To fade & remove your obstacles.
•   To energize your our of bad moods, such as depression.

2) Orange which symbolizes: power, enthusiasm, & creativity.
& it has been advised to add some orange shades in your life:
•   To increase your creativity & enthusiasm.
•   To spice your surrounding.
•   To relief from seriousness situations.

3) Blue which symbolizes: health, sincerity, & spirituality.
& it has been advised to add some blue shades in your life:
•   To flow an open communication
•   To reflect solitude and peace.
•   To calm and relax.

4) Green which symbolizes: life, nature, fertility, & well being.
& it has been advised to add some green shades in your life:
•   To regain a new state of balance
•   To have a change feeling.
•   To bloom with new ideas.
•   To protect you from fears and anxieties.

color1