PROJECT BREIF

Hams Al Bareeq is a sustainable jewelry line that aims to indirectly highlight the issue of identity loss in our society, through the context of green business. With the artistry of the Arabic calligraphy, the jewelry line is designed and embedded with bold customized messages, which would be worn and addressed by today’s and tomorrow’s mothers, by the nation & the coming generations’ raisers, we address our concept to leave a positive civilizing impact on the society.  Moreover, Hams al Bareeq wants to aware ladies with the health benefits of gold; recent studies proved that wearing gold helps to energize your body, it also helps to increase your feminine hormone level. In consideration of the global economical crisis, Hams al Bareeq jewelry collection will be based on multifunctional pieces of jewelry that can be worn as hairpiece, pendant, brooch, or even a dangling purse accessory, which comes in different sizes to perfectly suit any budget. Above all of that, Hams al Bareeq is a green jewelry line, which is based on recycled, unused, unwanted, & remolded gold, putting in consideration that huge amount of gold that is leftover by the electronic wastes. By wearing Hams Al Bareeq, we pledge to take care of your health, our society, & our habitat.

Together we carry the responsibility,
together we can create a change!

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